Type of Client
Horst Germann LTD was created in 1993, and its main subject matter was to commercialise clothes, mainly focused on export. In 1994, HORST GERMANN decided to transfer its productive area to Cabo Verde. At present, the factory located on the Island of San Vicente in Mindelo has an area of 5000m2 (3500 m2 covered area), and took on 120 employees and it is a reference for the Portuguese State as model company of cooperation in its economy existing between both countries. HORST GERMANN had € 4.000.000 of sales in the year of 2001.

Problem, Solution and Added Value
HORST GERMANN LTD together with Mercal elaborated an international project, for that purpose enlarging the productive capacity in its participation in Cabo Verde.- For that purpose, it bought technologically productive equipment, and implemented a rigorous process of production oriented to obtaining rigorous patterns of quality, as well as to optimise resources, initiatives that were suitably supported by strategy and investment in management areas of marketing and at an international level.

The investment project presented before SIME represented the proposal necessary for the correct restructure and dimension from HORST GERMANN productive and commercial point of view, in spite of the needs of the present customers and trends shown by the market, and the opportunity to diversify markets including East Europe was identified.

Download detailed Case | Author: [Mercal Consulting Group | Lisboa]